How do you run a closest to the line game in golf?

I'm planning a golf tournament and a few of the participants have asked if I can run a 'closest to the line' or 'closest to the rope' game. I've had it explained to me a few times, but I still don't really understand. Can someone explain to me how to run one, and how to determine a winner. Is it male & female or separate like longest drive?

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